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Easily Monitor Your Online Competitors With These Six Tips

Trying to outrank your online competitors ahead of you is no easy task, especially in a saturated area. You’ll have to use a variety of different approaches to gain the upper hand, from tools to analysis methods. Fortunately, if you know how to properly monitor your competitors, the job is half-finished – and the following…

Trying to outrank your online competitors ahead of you is no easy task, especially in a saturated area. You’ll have to use a variety of different approaches to gain the upper hand, from tools to analysis methods. Fortunately, if you know how to properly monitor your competitors, the job is half-finished – and the following six tips will help you with just that.

  1. Analyze Keywords Online

Since they’re in the same niche as you, chances are that they’re going to be using similar keywords. Read through their content and pay attention to phrases and words that appear most often. There are certain tools that can help you automate this process, but it shouldn’t take too long manually. See how they manage to target and attract traffic. If they’re using keywords that rank above yours, make sure to modify your content and add them in.

  1. Use Ahrefs

If you’re looking for a full-fledged toolset that does most of the job for you, look no further. Ahrefs is an SEO toolset that comes with five separate features:

Site Explorer – this section generates the complete profile of a website, from detailed backlink information to full traffic research. It also shows the percentage of traffic that each specific keyword brought in.

– Keywords Explorer – if you’re out of ideas, this useful feature will analyze its database of over 7 million keywords to find appropriate recommendations. The possibilities are endless – it supports 10 different search engines and can analyze keywords for 171 different countries.

– Site Audit – this one gives you feedback about your own website. By crawling all the pages of the website, it provides a report on the overall SEO health score as well as any issues that you can fix. Site audit runs a check for over 100 pre-defined SEO issues.

– Rank Tracker – for a more graphical approach, this tool charts your performance over time against the competitors.

– Content Explorer – find the most popular content in your niche among billions of web pages.

  1. Track Social Networks with Spokeo

Nowadays, social media is the centre of activity for a large majority of people, including your competitors. Monitoring them daily is easy – finding their real social network accounts is not. In order to avoid being tracked, they’ll try to hide their profiles. However, when you use Spokeo, their efforts are futile.

All you have to do is run a simple phone number search. Investigate their website thoroughly – they’ll likely leave a phone number for business inquiries. Once you’ve succeeded, Spokeo will cross-reference billions of records from different databases in order to find a match.

With profiles on over 120 social networks, Spokeo will surely find those that belong to your competitors. If you’re unsatisfied with the results, run an email search. Chances are that you’ll uncover some additional information which could be of use. Now, all that’s left is to track their activity, devise a plan and put it into action.

  1. Research Competitors Online Content

Small things can make all the difference once you start analyzing your competitor’s pages. From bullet points and lists to the overall format of the article – everything has an impact on how the content will perform.

Check their references if any are included since they could lead to a website that could help you get your own inspiration. Find some room for improvement in the original article, fill in the gaps with useful information and you’re off to a good start.

  1. Track Competitors Links/Backlinks

If your competitors are outranking you for seemingly no reason, it’s possible that they’ve built a solid backlink profile. This can actually be quite beneficial since all of the hard work is already done for you – it’s only a matter of one-upping their website’s quality.

See where most of their backlinks lead to. If it’s a low authority, less popular website, it won’t take much to outrank it. Additionally, if you find a good source for a backlink, make sure to bookmark it. Try a variety of different websites and see which one yields the best results.

  1. Use Surfer SEO

Similarly to Ahrefs, Surfer SEO gives you an insight into your competitors’ stats and helps you outrank them. The tool is able to generate a one-click audit for any URL that you enter, with an exactly established plan which you can implement right away. Surfer analyzes over 500 ranking factors, taking into account those that refer to the competing websites to let you create far better content. You can also track the structural data which your competitors use with the SERP analyzer. Whichever approach you choose, it won’t take longer than a few minutes.

About the Author:

Maguire Haigh is a content marketing manager for Spokeo. He is an expert in the business sphere. He prefers writing articles on marketing, social media presence, travel and startup topics. Maguire has great experience in travelling and deep knowledge of 5 foreign languages.


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Daily Financial News

Don’t Count On JPY Correction; Staying Long GBP/JPY

The path of the potential pace of the JPY decline may still be underestimated by markets, which continue trading the JPY long.

While the 10% USDJPY advance from September lows looks impressive from a momentum point of view, it may no thave been driven by Japan’s institutional investors reducing their hedging ratios or Japan’s household sector reestablishing carry trades.

Instead, investors seemed to have been caught on the wrong foot, concerned about a sudden decline of risk appetite or the incoming US administration being focused on trade issues and not on spending. Spending requires funding and indeed the President-elect Trump’s team appears to be focused on funding. Here are a few examples: Reducing corporate taxation may pave the way for US corporates repatriating some of their USD2.6trn accumulated foreign profits. Cutting bank regulation could increase the risk-absorbing capacity within bank balance sheets. Hence, funding conditions – including for the sovereign – might generally ease. De-regulating the oil sector would help the trade balance, slowing the anticipated increase in the US current account deficit. The US current account deficit presently runs at 2.6% of GDP, which is below worrisome levels. Should the incoming government push for early trade restrictions, reaction (including Asian sovereigns reducing their holdings) could increase US funding costs, which runs against the interest of the Trump team.

Instead of counting on risk aversion to stop the JPY depreciation, we expect nominal yield differentials and the Fed moderately hiking rates to unleash capital outflows from Japan.The yield differential argumenthas become more compelling with the BoJ turning into yield curve managers. Via this policy move, rising inflation rates push JPY real rates and yields lower, which will weaken the JPY. Exhibit 12 shows how much Japan’s labor market conditions have tightened. A minor surge in corporate profitability may now be sufficient, pushing Japan wages up and implicity real yields lower.

JPY dynamics are diametrical to last year . Last year, the JGB’s “exhausted”yield curve left the BoJ without a tool to push real yields low enough to adequately address the weakened nominal GDP outlook. JPY remained artificially high at a time when the US opted for sharply lower real yields. USDJPY had to decline, triggering JPY bullish secondround effects via JPY-based financial institutions increasing their FX hedge ratios and Japan’s retail sector cutting its carry trade exposures. Now the opposite seems to be happening. The managed JGB curve suggests rising inflation expectations are driving Japan’s real yield lower. The Fed reluctantly hiking rates may keep risk appetite supported but increase USD hedging costs.Financial institutions reducinghedge ratios and Japan’s household sector piling back into the carry trade could provide secondround JPY weakening effects

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Daily Financial News

Mexico raises interest rates, cites Trump as risk

The head of Mexico’s central bank says U.S. Republican candidate Donald Trump represents a “hurricane” sized threat to Mexico.

Banco de Mexico Gov. Agustin Carstens told the Radio Formula network Friday that a Trump presidency “would be a hurricane and a particularly intense one if he fulfills what he has been saying in his campaign.”

Trump has proposed building a wall along the border and re-negotiating the North American Free Trade Agreement.

Mexico’s central bank raised its prime lending rate by half a percent to 4.75 percent Thursday, citing “nervousness surrounding the possible consequences of the U.S. elections, whose implications for Mexico could be particularly significant.”

Mexico’s peso had lost about 6 percent in value against the dollar since mid-August. It recovered slightly after the rate hike

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Financial News

Africa’s first Fairtrade certified gold co-operative offers hope to gold miners living in poverty

Syanyonja Artisan Miners’ Alliance (SAMA) has become the first artisanal small scale mining co-operative in Africa to become Fairtrade certified, bringing much needed hope to impoverished communities who risk their lives to mine the rich gold seam that runs around Lake Victoria.

SAMA is one of nine previously informal groups from Uganda, Kenya and Tanzania which has benefitted from a pilot project launched by Fairtrade in 2013. This innovative program aims to extend the benefits of Fairtrade gold to artisanal miners across East Africa.

In that short time, SAMA has undergone training in business and entrepreneurship, as well as safe use of mercury, internal control systems, labour rights and better working conditions, health and safety and more. Previously, daily contact with toxic chemicals used to process gold meant members risked disease, premature births and even death.  Fairtrade gold was first launched in 2011, and SAMA now joins Fairtrade certified gold mines MACDESA, AURELSA and SOTRAMI in Peru.

The co-operative produces just 5 kg gold per year, but nevertheless has the potential to significantly benefit many people in the local community through better conditions through certification. It is expected that Fairtrade and organizations like Cred Jewellery will support the miners, ensuring their gold can be refined and made available to jewellers in the UK and other markets.

Gonzaga Mungai, Gold Manager at Fairtrade Africa said: “This is a truly momentous and historical achievement and the realisation of a dream that is many years in the making. Gold production is an important source of income for people in rural economies. Congratulations to SAMA, it sets a precedent which shows that if groups like this can achieve certification, then it can work for others right across the African continent.”

The Fairtrade Gold Standard encourages better practice and changes to come in line with international regulation around the production and trade of so-called ‘conflict minerals’. Under the Standard, miners are required to:

  • Uphold a human rights policy preventing war crimes, bribery, money laundering and child labour
  • Clearly represent where the minerals were mined
  • Minimise the risks of conflict minerals through robust risk assessments and collaboration across supply chains
  • Report to buyers and trading partners regarding the risks of conflict minerals

Now in its second phase, the programme will focus on supporting other mining groups in the region to access affordable loans and explore a phased approach to accessing the Fairtrade market, allowing more mining co-operatives across Africa to participate in the programme.

Gonzaga added: “Sourcing African metals from smallscale miners in the Great Lakes Region is the responsible thing to do. For a long time companies have avoided buying gold from this region, with devastating consequences for impoverished communities who were already struggling. It has driven trade deeper underground, as unscrupulous buyers pay lower prices and launder illegal gold into legitimate supply chains. That’s why we have chosen to work with these groups to help them earn more from their gold within a robust compliance system that offers social, environmental, and economic protections.”

The Fairtrade gold programme offers a small but scalable solution to sustainable sourcing of gold from the region in line with Section 1502 of the Dodd-Frank Act in the US, OECD Due Diligence Guidance and recent EU Supply-Chain Due Diligence proposals which could come into effect in 2016. This means that up to 880,000 EU firms that use tin, tungsten, tantalum and gold in manufacturing consumer products could be obliged to provide information on steps they have taken to identify and address risks in their supply chains for so-called ‘conflict minerals’.

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